Nine Inch Nails

Yet another story that looks at the possible futures for music in a digital age. Link below this quote:

Mr. Reznor has no global solution for how to sustain a long-term career as a recording musician, much less start one, when listeners take free digital music for granted. “It’s all out there,” he added. “I don’t agree that it should be free, but it is free, and you can either accept it or you can put your head in the sand.”

He knows what he doesn’t want to do: make his music a marketing accessory. “Now just making good music, or great music, isn’t enough,” Mr. Reznor said. “Now I have to sell T-shirts, or I have to choose which whorish association is the least stinky. I don’t really want to be on the side of a bus or in a BlackBerry ad hawking some product that sucks just so I can get my record out. I want to maintain some dignity and self-respect in the process, if that’s possible these days.”

Source: http://www.nytimes.com/2008/06/08/arts/music/08pare.html?ex=1370577600&en=8516369c0df0fffa&ei=5124&partner=permalink&exprod=permalink

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